:root{
    --black:#0a0a0a; --ink:#1a1410; --white:#fafaf8; --cream:#f5f2ec;
    --gold:#c9a84c; --gold-light:#e8d5a3; --gold-deep:#a8862f;
    --deal:#c0492f; --deal-dark:#9e3a24; --deal-tint:#fbf1ec;
    --warm-ivory:#faf6ef; --soft-sage:#f3f4ee;
    --text:#1a1a1a; --text-muted:#6b6b6b; --border:rgba(0,0,0,0.1);
    --font-serif:'Cormorant Garamond',Georgia,serif;
    --font-sans:'DM Sans',system-ui,sans-serif;
    --shadow:0 8px 30px rgba(26,20,16,.08);
  }
  *{box-sizing:border-box;margin:0;padding:0}
  body{font-family:var(--font-sans);color:var(--text);background:var(--warm-ivory);-webkit-font-smoothing:antialiased}
  a{text-decoration:none;color:inherit}
  img{display:block;max-width:100%}
  .container{max-width:1280px;margin:0 auto;padding:0 24px}
  h1,h2,h3{font-family:var(--font-serif);font-weight:500;line-height:1.1}
  .eyebrow{font-family:var(--font-sans);font-size:12px;letter-spacing:.28em;text-transform:uppercase;color:var(--gold-deep);font-weight:500}
  .section{padding:34px 0}
  .sec-head{text-align:center;margin-bottom:22px}
  .sec-head h2{font-size:clamp(32px,4.4vw,48px);margin-top:6px}
  .sec-head.row{display:flex;align-items:flex-end;justify-content:space-between;text-align:left}
  .sec-head.row h2{text-align:left}
  .link-more{font-size:13px;letter-spacing:.12em;text-transform:uppercase;color:var(--deal);font-weight:500;white-space:nowrap;border-bottom:1px solid transparent;transition:.2s}
  .link-more:hover{border-color:var(--deal)}

  /* ---------- HERO (search-first) ---------- */
  .hero{position:relative;overflow:hidden;background:linear-gradient(135deg,#211a14,#3a2c20 55%,#5a4632);color:#fff;text-align:center}
  .hero-slides{position:absolute;inset:0}
  .hero-slide{position:absolute;inset:0;background-size:cover;background-position:center 28%;opacity:0;transition:opacity 1.6s ease;animation:kb 12s ease-in-out infinite alternate}
  .hero-slide.on{opacity:.42}
  @keyframes kb{from{transform:scale(1.04)}to{transform:scale(1.15)}}
  .hero-scrim{position:absolute;inset:0;background:linear-gradient(180deg, rgba(18,12,7,.55), rgba(18,12,7,.5) 45%, rgba(18,12,7,.82)),radial-gradient(120% 70% at 50% 44%, rgba(12,8,4,.5), transparent 62%),radial-gradient(150% 130% at 50% 50%, transparent 48%, rgba(8,5,2,.62)),radial-gradient(120% 65% at 50% 12%, rgba(201,168,76,.16), transparent 55%)}
  .hero-inner{position:relative;z-index:2;padding:78px 24px 64px;max-width:840px;margin:0 auto}
  .hero .eyebrow{color:var(--gold-light)}
  .hero h1{font-size:clamp(46px,7.5vw,92px);margin:18px 0 16px;text-shadow:0 3px 30px rgba(0,0,0,.55)}
  .hero h1 em{font-style:italic;color:var(--gold-light)}
  .hero-sub{font-size:clamp(15px,1.7vw,18px);font-weight:300;color:rgba(255,255,255,.97);max-width:600px;margin:0 auto 30px;line-height:1.55;text-shadow:0 2px 16px rgba(0,0,0,.55)}
  .hero-sub b{color:var(--gold-light);font-weight:500}
  /* big search */
  .hero-search{display:flex;background:#fff;border-radius:40px;padding:7px 7px 7px 22px;max-width:620px;margin:0 auto;box-shadow:0 16px 50px rgba(0,0,0,.3)}
  .hero-search input{flex:1;border:none;outline:none;font-family:inherit;font-size:16px;color:var(--text);background:none}
  .hero-search button{background:var(--ink);color:#fff;border:none;border-radius:30px;padding:0 28px;font-family:inherit;font-size:14px;font-weight:500;letter-spacing:.04em;cursor:pointer;display:flex;align-items:center;gap:8px;transition:background .2s}
  .hero-search button:hover{background:var(--gold-deep)}
  .hero-chips{margin-top:16px;display:flex;gap:9px;flex-wrap:wrap;justify-content:center}
  .hero-chip{font-size:12.5px;color:#fff;border:1px solid rgba(255,255,255,.35);border-radius:30px;padding:7px 15px;cursor:pointer;transition:.2s;background:rgba(255,255,255,.06)}
  .hero-chip:hover{background:#fff;color:var(--ink);border-color:#fff}
  .hero-cats{margin-top:30px;display:flex;gap:8px;flex-wrap:wrap;justify-content:center}
  .hero-cat{display:flex;flex-direction:column;align-items:center;gap:6px;color:rgba(255,255,255,.9);font-size:12px;letter-spacing:.05em;text-transform:uppercase;width:74px;transition:.2s}
  .hero-cat:hover{color:#fff;transform:translateY(-2px)}
  .hero-cat .ic{width:46px;height:46px;border-radius:50%;background:rgba(255,255,255,.1);border:1px solid rgba(255,255,255,.25);display:flex;align-items:center;justify-content:center;font-size:20px}
  .hero-dealhook{display:inline-flex;align-items:center;gap:8px;margin-top:28px;font-size:14px;color:var(--gold-light);font-weight:500;letter-spacing:.02em;border-bottom:1px solid rgba(232,213,163,.4);padding-bottom:3px}

  /* ---------- TRUST + DISCLOSURE ---------- */
  .trust{background:var(--ink);color:#fff}
  .trust-inner{display:flex;align-items:center;justify-content:center;gap:40px;flex-wrap:wrap;padding:20px 24px}
  .trust-item{display:flex;align-items:baseline;gap:8px}
  .trust-num{font-family:var(--font-serif);font-size:24px;color:var(--gold-light);font-weight:600}
  .trust-label{font-size:12px;color:rgba(255,255,255,.65);letter-spacing:.04em}
  .disclosure{background:var(--deal-tint);color:var(--deal-dark);text-align:center;font-size:12.5px;padding:9px 24px;letter-spacing:.01em}
  .disclosure b{font-weight:600}

  /* ---------- DEALS HUB ---------- */
  .deals-hub{background:var(--cream);padding-top:32px}
  .ticker{display:flex;align-items:center;gap:0;background:var(--ink);color:#fff;border-radius:12px;overflow:hidden;margin-bottom:30px}
  .ticker-flag{background:var(--deal);padding:12px 18px;font-size:13px;font-weight:600;white-space:nowrap;letter-spacing:.04em}
  .ticker-vp{flex:1;overflow:hidden;position:relative;height:44px}
  .ticker-track{position:absolute;display:flex;gap:48px;white-space:nowrap;animation:scrollx 26s linear infinite;height:44px;align-items:center;padding-left:24px}
  @keyframes scrollx{from{transform:translateX(0)}to{transform:translateX(-50%)}}
  .ticker-item{font-size:13.5px;color:rgba(255,255,255,.9)}
  .ticker-item b{color:var(--gold-light)}
  .ticker-cta{padding:0 20px;font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:var(--gold-light);white-space:nowrap}
  .deal-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:14px}
  .deal-card{position:relative;background:#fff;border:1px solid var(--border);border-radius:13px;padding:18px 18px;display:flex;flex-direction:column;overflow:hidden;transition:.28s}
  .deal-card::before{content:"";position:absolute;top:0;left:0;right:0;height:3px;background:linear-gradient(90deg,var(--gold),var(--deal));transform:scaleX(0);transform-origin:left;transition:transform .35s}
  .deal-card:hover{transform:translateY(-5px);box-shadow:var(--shadow);border-color:transparent}
  .deal-card:hover::before{transform:scaleX(1)}
  .deal-head{display:flex;align-items:center;gap:8px;font-size:11px;letter-spacing:.14em;text-transform:uppercase;color:var(--text-muted)}
  .deal-head .store{color:var(--ink);font-weight:600}
  .deal-head .dot{width:3px;height:3px;border-radius:50%;background:var(--gold)}
  .deal-offer{font-family:var(--font-serif);font-size:23px;line-height:1.05;color:var(--deal);margin:10px 0 4px;font-weight:600}
  .deal-desc{font-size:14px;color:var(--text-muted);line-height:1.55;flex:1}
  .deal-code{align-self:flex-start;margin-top:16px;font-family:ui-monospace,Menlo,monospace;font-size:12px;letter-spacing:.06em;color:var(--gold-deep);background:var(--warm-ivory);border:1px dashed var(--gold);border-radius:7px;padding:7px 12px}
  .deal-link{display:inline-flex;align-items:center;gap:8px;margin-top:14px;padding-top:12px;border-top:1px solid var(--border);font-size:12px;letter-spacing:.1em;text-transform:uppercase;font-weight:600;color:var(--deal)}
  .deal-link .arr{transition:transform .25s}
  .deal-card:hover .deal-link .arr{transform:translateX(5px)}

  /* ---------- PRODUCTS ---------- */
  .prod-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:20px}
  .pcard{background:#fff;border:1px solid var(--border);border-radius:12px;overflow:hidden;transition:.25s;display:flex;flex-direction:column}
  .pcard:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
  .pcard-img{aspect-ratio:3/4;position:relative}
  .pcard-badge{position:absolute;top:10px;left:10px;background:var(--deal);color:#fff;font-size:11px;font-weight:600;padding:4px 9px;border-radius:5px}
  .pcard-body{padding:14px 14px 6px;flex:1}
  .pcard-brand{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--text-muted);margin-bottom:4px}
  .pcard-name{font-family:var(--font-serif);font-size:17px;color:var(--ink);line-height:1.2;margin-bottom:8px;min-height:41px}
  .pcard-price{font-size:15px;font-weight:600;color:var(--ink)}
  .pcard-price .was{color:var(--text-muted);text-decoration:line-through;font-weight:300;font-size:13px;margin-left:6px}
  .pcard-foot{padding:0 14px 14px}
  .pcard-btn{display:flex;align-items:center;justify-content:center;gap:7px;width:100%;background:var(--ink);color:#fff;padding:11px;border-radius:8px;font-size:13px;font-weight:500;letter-spacing:.03em;transition:background .2s}
  .pcard-btn:hover{background:var(--gold-deep)}
  .pcard-btn .store{opacity:.7;font-weight:400}

  /* ---------- CATEGORY GRID ---------- */
  .cat-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:16px}
  .cat-tile{position:relative;aspect-ratio:3/4;border-radius:10px;overflow:hidden;color:#fff;background:linear-gradient(135deg,#cdbfa8,#9b8a70)}
  .cat-tile .ph{position:absolute;inset:0;background-size:cover;background-position:center;transition:transform .7s}
  .cat-tile:hover .ph{transform:scale(1.08)}
  .cat-tile .shade{position:absolute;inset:0;background:linear-gradient(180deg,transparent 45%,rgba(0,0,0,.62))}
  .cat-tile .lbl{position:absolute;left:16px;bottom:14px;z-index:2;font-family:var(--font-serif);font-size:22px;font-weight:600}
  .cat-tile.new::after{content:"NEW";position:absolute;top:12px;right:12px;z-index:3;font-size:9px;letter-spacing:.14em;font-weight:600;background:var(--gold);color:#1f1b15;padding:4px 8px;border-radius:3px}

  /* ---------- PRICE ---------- */
  .price-grid{display:grid;grid-template-columns:repeat(4,1fr);gap:16px}
  .price-tile{display:flex;flex-direction:column;align-items:center;justify-content:center;gap:5px;aspect-ratio:16/9;border-radius:12px;color:#fff;text-align:center;transition:.2s}
  .price-tile:hover{transform:translateY(-3px);box-shadow:var(--shadow)}
  .pt1{background:linear-gradient(135deg,#6b5440,#4a3a2a)}.pt2{background:linear-gradient(135deg,#8a7660,#5a4a38)}
  .pt3{background:linear-gradient(135deg,#a8967c,#6b5440)}.ptlux{background:linear-gradient(135deg,#2a2018,#1a1410)}
  .pt-label{font-size:12px;letter-spacing:.1em;text-transform:uppercase;color:rgba(255,255,255,.7)}
  .pt-amt{font-family:var(--font-serif);font-size:34px;font-weight:600}
  .pt-go{font-size:11px;letter-spacing:.06em;text-transform:uppercase;color:var(--gold-light)}

  /* ---------- STORES ---------- */
  .store-chips{display:flex;gap:8px;flex-wrap:wrap;margin-bottom:18px}
  .schip{font-size:13px;padding:8px 16px;border:1px solid var(--border);border-radius:30px;background:#fff;cursor:pointer;transition:.2s;color:var(--text-muted)}
  .schip:hover{border-color:var(--gold)}.schip.on{background:var(--ink);color:#fff;border-color:var(--ink)}
  .rail{display:flex;gap:14px;overflow-x:auto;padding:4px 2px 14px;scrollbar-width:none}
  .rail::-webkit-scrollbar{display:none}
  .rail .store{flex:0 0 170px;background:#fff;border:1px solid var(--border);border-radius:14px;padding:20px 16px 16px;display:flex;flex-direction:column;align-items:center;gap:9px;transition:.25s}
  .rail .store:hover{transform:translateY(-4px);box-shadow:var(--shadow);border-color:var(--gold-light)}
  .store-logo{width:52px;height:52px;border-radius:50%;background:var(--cream);display:flex;align-items:center;justify-content:center;overflow:hidden;font-family:var(--font-serif);font-size:23px;color:var(--gold-deep);font-weight:600}
  .store-logo img{width:100%;height:100%;object-fit:contain;padding:8px}
  .store-name{font-size:14px;font-weight:500;text-align:center}
  .store-tag{font-size:11px;color:var(--text-muted);text-transform:uppercase;letter-spacing:.03em}
  .store-count{font-size:11px;color:var(--deal);font-weight:500;letter-spacing:.05em;text-transform:uppercase}

  /* ---------- BRANDS ---------- */
  .brands{background:var(--soft-sage)}
  .brand-row{display:flex;flex-wrap:wrap;gap:18px 50px;align-items:center;justify-content:center;margin-bottom:30px}
  .brand-word{font-family:var(--font-serif);font-size:26px;letter-spacing:.04em;color:#2a2a2a;opacity:.78;transition:opacity .2s}
  .brand-word:hover{opacity:1}
  .btn-outline{display:inline-flex;gap:9px;align-items:center;border:1px solid var(--ink);border-radius:30px;padding:12px 26px;font-size:13px;letter-spacing:.06em;font-weight:500;transition:.2s}
  .btn-outline:hover{background:var(--ink);color:#fff}

  /* ---------- BLOG ---------- */
  .blog-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:22px}
  .blog-card{background:#fff;border:1px solid var(--border);border-radius:12px;overflow:hidden;transition:.25s}
  .blog-card:hover{transform:translateY(-4px);box-shadow:var(--shadow)}
  .blog-img{aspect-ratio:16/10;background-size:cover;background-position:center}
  .blog-body{padding:18px}
  .blog-cat{font-size:11px;letter-spacing:.12em;text-transform:uppercase;color:var(--gold-deep);font-weight:500}
  .blog-title{font-family:var(--font-serif);font-size:21px;color:var(--ink);line-height:1.25;margin:8px 0}
  .blog-ex{font-size:13.5px;color:var(--text-muted);line-height:1.5}

  /* ---------- NEWSLETTER ---------- */
  .news{background:linear-gradient(135deg,#2a2018,#1a1410);color:#fff;text-align:center}
  .news h2{font-size:clamp(32px,4.4vw,46px)}
  .news h2 em{font-style:italic;color:var(--gold-light)}
  .news p{color:rgba(255,255,255,.7);margin:12px 0 26px;font-size:15px}
  .news-form{display:flex;max-width:460px;margin:0 auto;background:#fff;border-radius:40px;padding:6px 6px 6px 20px}
  .news-form input{flex:1;border:none;outline:none;font-family:inherit;font-size:15px;background:none}
  .news-form button{background:var(--gold);color:var(--ink);border:none;border-radius:30px;padding:0 26px;font-family:inherit;font-weight:600;font-size:14px;cursor:pointer}

  /* ---------- FOOTER ---------- */
  .footer{background:var(--ink);color:rgba(255,255,255,.75);padding:50px 0 30px}
  .foot-top{display:flex;flex-wrap:wrap;gap:40px;justify-content:space-between;margin-bottom:30px}
  .foot-col h4{font-family:var(--font-sans);font-size:12px;letter-spacing:.14em;text-transform:uppercase;color:#fff;margin-bottom:14px}
  .foot-col a{display:block;font-size:13.5px;color:rgba(255,255,255,.6);margin-bottom:8px;transition:color .2s}
  .foot-col a:hover{color:var(--gold-light)}
  .foot-disclosure{border-top:1px solid rgba(255,255,255,.12);padding-top:22px;font-size:12.5px;line-height:1.6;color:rgba(255,255,255,.55);max-width:760px}
  .foot-disclosure b{color:rgba(255,255,255,.8)}

  @media(max-width:980px){.deal-grid,.blog-grid{grid-template-columns:1fr 1fr}.prod-grid{grid-template-columns:1fr 1fr}.cat-grid{grid-template-columns:repeat(3,1fr)}.price-grid{grid-template-columns:1fr 1fr}}
  @media(max-width:560px){.deal-grid,.blog-grid,.prod-grid{grid-template-columns:1fr}.cat-grid{grid-template-columns:1fr 1fr}.trust-inner{gap:22px}.hero-search button span{display:none}}

  /* SHOP THE EDIT */
  .edit-band{background:var(--ink)}
  .edit-grid{display:grid;grid-template-columns:repeat(5,1fr);gap:14px}
  .edit-tile{position:relative;aspect-ratio:4/5;border-radius:10px;overflow:hidden;color:#fff;background:#3a2c20}
  .edit-tile .ph{position:absolute;inset:0;background-size:cover;background-position:center;opacity:.72;transition:transform .7s,opacity .3s}
  .edit-tile:hover .ph{transform:scale(1.07);opacity:.88}
  .edit-tile .shade{position:absolute;inset:0;background:linear-gradient(180deg,transparent 40%,rgba(0,0,0,.66))}
  .edit-tile .lbl{position:absolute;left:14px;bottom:14px;z-index:2;font-family:var(--font-serif);font-size:20px;font-weight:600}
  /* SHOP BY PRICE strip */
  .price-strip{background:linear-gradient(135deg,#2a2018,#1a1410);color:#fff;padding:30px 0}
  .price-strip-inner{display:flex;align-items:center;justify-content:space-between;gap:24px;flex-wrap:wrap}
  .ps-label{display:flex;flex-direction:column;gap:5px}
  .ps-h{font-family:var(--font-serif);font-size:26px}
  .ps-chips{display:flex;gap:10px;flex-wrap:wrap}
  .ps-chip{border:1px solid rgba(255,255,255,.32);border-radius:30px;padding:11px 20px;font-size:14px;color:#fff;transition:.2s}
  .ps-chip:hover{background:var(--gold);color:var(--ink);border-color:var(--gold)}
  /* HOW IT WORKS */
  .how-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:26px}
  .how-step{text-align:center;padding:0 12px}
  .how-n{display:inline-flex;align-items:center;justify-content:center;width:48px;height:48px;border-radius:50%;background:#fff;color:var(--gold-deep);font-family:var(--font-serif);font-size:22px;font-weight:600;margin-bottom:16px;border:1px solid var(--gold-light)}
  .how-step h3{font-size:22px;color:var(--ink);margin-bottom:8px}
  .how-step p{font-size:14px;color:var(--text-muted);line-height:1.6;max-width:300px;margin:0 auto}
  @media(max-width:980px){.edit-grid{grid-template-columns:repeat(3,1fr)}}
  @media(max-width:760px){.how-grid{grid-template-columns:1fr;gap:30px}}
  @media(max-width:560px){.edit-grid{grid-template-columns:1fr 1fr}.price-strip-inner{flex-direction:column;align-items:flex-start}}
  .ticker-strip{padding:14px 0;background:var(--warm-ivory)}

  .sec-head .sec-sub{font-size:14px;color:var(--text-muted);max-width:560px;margin:10px auto 0;line-height:1.55}
  .seo-block{background:var(--soft-sage)}
  .seo-h{font-size:clamp(26px,3.2vw,34px);text-align:center;margin-bottom:18px;color:var(--ink)}
  .seo-cols{display:grid;grid-template-columns:1fr 1fr;gap:42px;max-width:980px;margin:0 auto}
  .seo-col p{margin-bottom:13px;font-size:13.5px;line-height:1.75;color:var(--text-muted)}
  .seo-col b{color:var(--ink);font-weight:500}
  .mega-foot{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 1fr 1fr;gap:26px;margin-bottom:28px}
  .mega-foot .brand-col p{font-size:13px;line-height:1.6;max-width:240px;margin-top:10px}
  @media(max-width:900px){.mega-foot{grid-template-columns:1fr 1fr 1fr}.deal-grid{grid-template-columns:1fr 1fr}}
  @media(max-width:680px){.mega-foot{grid-template-columns:1fr 1fr}}
  @media(max-width:640px){.seo-cols{grid-template-columns:1fr}}
  @media(max-width:520px){.mega-foot{grid-template-columns:1fr 1fr}}

/* hero live-search dropdown */
.hero-search{position:relative}
.ls-dropdown{display:none;position:absolute;top:calc(100% + 10px);left:0;right:0;background:#fff;border-radius:14px;box-shadow:0 20px 50px rgba(0,0,0,.25);overflow:hidden;z-index:60;text-align:left}
.ls-dropdown.open{display:block}
.ls-row{display:flex;align-items:center;gap:12px;padding:10px 16px;border-bottom:1px solid var(--line,rgba(0,0,0,.1))}
.ls-row:hover{background:var(--cream,#f5f2ec)}
.ls-thumb{width:42px;height:52px;border-radius:6px;background:#eee center/cover no-repeat;flex-shrink:0}
.ls-info{flex:1;min-width:0}
.ls-name{display:block;font-family:var(--font-serif);font-size:15px;color:var(--ink,#1a1410);white-space:nowrap;overflow:hidden;text-overflow:ellipsis}
.ls-brand{display:block;font-size:11px;letter-spacing:.08em;text-transform:uppercase;color:var(--text-muted,#6b6b6b)}
.ls-price{font-size:14px;font-weight:600;color:var(--ink,#1a1410);white-space:nowrap}
.ls-all{display:block;padding:12px 16px;text-align:center;font-size:13px;font-weight:500;color:var(--deal,#c0492f);background:var(--deal-tint,#fbf1ec)}
.ls-loading,.ls-empty{padding:18px;text-align:center;color:var(--text-muted,#6b6b6b);font-size:14px}
:root{--gold-deep:#a8862f}